Whatever faith I may have had that violence against women is being taken seriously has been been severely dented, if not demolished all together.
You will remember that I recently blogged on the anti-women abuse ad on You Tube starring Keira Knightley ?s=keira+knightley.
Well, key scenes will apparently have to be taken out before the advert, commissioned by Women’s Aid and named the “Cut”, before it can be shown on TV or in the cinema. The ad, which shows Kiera returing from a film set to her boyfriend accusing her of having an affair with a co-star, ends with with Kiera spawled on the floor and repeatedly kicked by her boyfriend. It is this scene the censors find objectionable.
What is Clearcast, the advertising approval body thinking about? Their view that the advert is too violent and can only be shown if the most violent scenes, ie those which are the most relevant, are cut, is a little short of a verbal and emotional attack on women. Just as we were beginning to think some progress was being made on domestic violence this happens.
